And Every Single One Was Someone

Browsing B & N in Eatontown last week a book stood out nestled in its acrylic perch, wrapped in a prayer shawl, inviting any passerby to pierce its mystique.

Jew Cover

No doubt the book was out there as part of the International Day of Holocaust Remembrance on January 27.  It is a concept book, with an allure that is very simple.  It has only one word in it:  Jew.

Jew Text

It appears in 40 columns on 120 lines on every one of it’s side-by-side 625 sheets forming 1250 pages.  Each page has 4800 Jews on it.  Do the math, and that yields six million Jews in this book.  Its concept creator, Phil Chernofsky, invites the onlooker to linger … to contemplate.  “Flip through the pages.  Choose one at random.  Hold the book at arm’s length.  Notice how the words and columns seem to look like nothing more than a design  Then look closer.  Focus on one Jew.  Think of that word as one actual Jew.  A relative, perhaps, or a friend.  Maybe even yourself.”

Jew Layout


And Every Single One Was Someone.


About Leonard J. Press, O.D., FAAO, FCOVD

Developmental Optometry is my passion as well as occupation. Blogging allows me to share thoughts in a unique visual style.
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