It’s a fusion of Halloween and St. Patty’s Day. “Chag Purim, Chag Purim, Chag gadol layehudim. Masechot, ra’ashanim, shirim verikudim.” The new spin is that the holiday has now become a time of celebration for even adult Jews to don masks, make noise, sing songs, and dance. The same way that Halloween has become secularized into an opportunity for kids of all ages to dress up and party. Lo and behold, a sign of the times, this store just opened up across from our apartment building in Englewood:
Nice to see commerce back to this store which has been vacant for awhile, even though the business is seasonal. Would be an interesting business model to see the store go Halloween in the Fall, and Purim in the Spring. You’ll never guess what this store was in its previous lifetime. That’s right — costumes of a different kind, Victoria’s Secret.
Ironic isn’t it that St. Patty’s Day this year comes right on the heels of Purim. You’re in luck! Costumes are available for double duty in the store, or online. Just enter “leprechaun” as a search item.